The Pink and Blue Project – JeongMee Yoon

Photo Attribution: Flickr Pink & Blue Baby Bumps – Funny Coincidence by Daniel Greene, CC License
I recently discovered JeongMee Yoon’s research “Pink and Blue Projects”. In addition to a website with over 50 photographs of pink and blue objects that surround children’s lives, Yoon provides a description of the broader project and a brief introduction to the history of the color pink. In Yoon’s own words, The Pink and Blue Projects “explores the trends in cultural preferences and the differences in the tastes of children (and their parents) from diverse cultures, ethnic groups as well as gender socialization and identity. The work also raises other issues, such as the relationship between gender and consumerism, urbanization, the globalization of consumerism and the new capitalism.”

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