A two day conference organised by the Spanish National Research Council
(CSIC), Madrid, 4-5 November 2010
Full list of speakers after the jump…

*Georgina Born*, Professor of Music and Anthropology, Oxford University.
*Nerea Calvillo*, Architect, CMASA Arquitectos, Madrid.
*Alberto Corsín Jiménez*, Senior Scientist, CCHS, CSIC.
*Hernani Dias*, Re:farm the city.
*Adolfo Estalella*, Postdoctoral Fellow, CCHS, CSIC.
*Michael Guggenheim*, Research Fellow, University of Zurich / Goldsmiths
*Chris Kelty*, Associate Professor, Center for Society and Genetics,
University of California, Los Angeles.
*James Leach*, Professor, Department of Anthropology, Aberdeen University.
*Javier Lezaun*, James Martin Lecturer in Science and Technology
Governance, Said Business School, Oxford University.
*George Marcus*, Chancellor’s Professor of Anthropology, University of
California, Irvine.
*Alain Pottage*, Reader in Property Law, London School of Economics and
Political Science.
*Lucy Suchman*, Professor, Anthropology of Science and Technology, Lancaster
*Fred Turner*, Associate Professor, Department of Communication, Stanford
*Alex Wilkie*, Lecturer in Design and Research Fellow, Interaction Research
Studio, Goldsmiths College.
*Conference abstract*
Prototypes have acquired certain prominence and visibility in recent times.
Software development is perhaps the case in point, where the release of
non-stable versions of programmes has become commonplace, as is famously the
case in free and open source software. Developers are here known for
releasing beta or work-in-progress versions of their programmes, as an
invitation or call for others to contribute their own developments and
Prototyping has also become an important currency of explanation and
description in art-technology contexts, where the emphasis is on the
productive and processual aspects of experimentation. Medialabs, hacklabs,
community and social art collectives or open collaborative websites are
further spaces and sites where prototyping and experimentation have taken
hold as both modes of knowledge-production and cultural and sociological
styles of exchange and interaction. Common to many such endeavours are:
user-centred innovation, where users are incorporated into the artefact’s
industrial design process; ICT mediated forms of collaboration (email
distribution lists, wikispaces, peer-to-peer digital channels), or;
decentralised organisational structures. Experimentation has also been at
the centre of recent reassessments of the organisation of laboratory, expert
and more generally epistemic cultures in the construction of science. An
interesting development is the shift in emphasis from the experimental as a
knowledge-site to the experimental as a social process. These are only a few
examples of what we mean by prototyping cultures. The conference aim to
consider different works in light of some of these developments and
*Thursday 4 November*
9:45. *Welcome*. Eduardo Manzano, Director, CCHS (CSIC); Alberto Corsín
Jiménez & Adolfo Estalella, conference organizers.
10:00. *Introduction: Prototyping and social experimentation*, Alberto
Corsín Jiménez.
10:15. *The end of innovation (as we knew it)*, Lucy Suchman.
10.45.* A Countercultural Prototype for Cold War Social Engineering:
Revisiting the Pepsi Pavilion*, Fred Turner.
11:15. Questions and discussion.
11:45. Coffee break.
12:15. *Infra(proto)types*, Nerea Calvillo.
12:45. *Re:farm the city. Connecting food to people*, Hernani Dias.
13:15. Questions and discussion.
13:45 – 15:00. Lunch break
15:00. *Prototyping and the prospects of obesity*, Alex Wilkie.
15:30. *Ethnography of and as prototyping culture*, George Marcus.
16:00. Questions and discussion.
16:30-17.00. Coffee break.
17:00. *Title TBC*, Georgina Born
17:30-17:45. Questions and discussion.
17:45-18:00. Final discussion.
*Venue*: Centro de Ciencias Humanas y Sociales, Consejo Superior de
Investigaciones Científicas, C/ Albasanz 26-28, Madrid 28037. Room: Sala
Gómez Moreno, 2C24 Friday, 5 November
10:00. *Prototyping as legal techne. A historical case study*, Alain Pottage
10:30. *Title TBC*, James Leach
11:00.11.30. Questions and discussion.
11:30-12.00. Coffee break.
12:00. *From Prototyping to Allotyping: The Invention of Change of Use and
the Crisis of Building Types*, Michael Guggenheim.
12:30. *Establishing the reality of politics: Revisiting Kurt Lewin’s
experiments in ‘democratic atmospheres’*, Javier Lezaun.
13:00-13.30. Questions and discussion.
13:30 – 15:15. Lunch break.
15:15. *The hospitable prototype: a techno-polis in construction*, Adolfo
Estalella & Alberto Corsín Jiménez.
15:45pm. *Title TBC*, Chris Kelty.
16:15-16.45. Questions and discussion.
16:45. Closing remarks.
*Venue*: Medialab-Prado, Plaza de las Letras, C/ Alameda 15, 28014 Madrid